Frame Your Madness.

Anyone who claims they can tell you what your Genius is… is lying.

They can’t define your Genius.
They can only interpret its expression.

Because your Genius isn’t a thing.

It’s a tone.

And if your brand isn’t attracting buyers who recognize themselves in its frequency —

who meet your prices without flinching, who drool to invest in whatever you release —

then it isn’t transmitting Obsession.
It’s sacrificing it.

BrandCraft is a private creative immersion that elevates your brand from disciplined to desired.

  • The psychological + strategic architecture that unlocks your Genius tone — and positions your brand as the one to invest in.

  • We reveal how your Edge uniquely imprints your buyer’s DNA — and craft content that precisely delivers that effect to the luxury buyers meant for you.

  • Reworking your consumer touch-points into something that honors your depth and Luxury Intelligence™, so it ignites obsession instead of just interest.

  • The alchemy of dissonance around owning your Brand Throne, and rising into its new creative direction.

This experience includes:

75-minute private session
7 days of private Telegram calibration
BrandCraft Concept Book delivered after the session.

Investment:
£1,500

BrandCraft doesn’t brand your skills.
It’s the art of Branding Devotion™.

BOOK YOUR SESSION
A black and white portrait of a woman with long hair, wearing a sparkly jacket and earrings, touching her face with her fingers, looking at the camera.

MEET SONIKA

FOUNDER | CEO

Sonika is the Cult-Luxury Brand Strategist that luxury founders turn to when they’re done blending in — and ready to become the brand they can’t ignore.

With a BFA in Fashion Merchandising, she built her foundation in identity, aesthetic precision, and cultural influence through hands-on work in fashion and media. Today, she guides visionary founders into Cult-Status brands that command devotion, not just attention.

Her work is Cult-Luxury Psychology — integrating your disruptive edge into your brand, content, and offer ecosystem.

She doesn’t help you “find a niche.”
She engineers obsession.

Every brand she touches sharpens. Every message deepens. Every offer becomes a luxury experience people ache to be part of.

The result: future-proof, iconic Luxury Empires — built on desire, depth, and a magnetic identity no competitor can replicate.

She’s not for the CEO who wants to stay palatable.

She’s for the one who craves to redefine their taste.